Welton Development Eyes RM1 Billion In Sales From Green Haven Project - See more at: http://www.iproperty.com.my/news/10494/welton-development-eyes-rm1-billion-in-sales-from-green-haven-project#sthash
KUALA LUMPUR, July 15 -- Welton Development Sdn Bhd aims to generate RM1 billion in sales from its service apartment project, Green Haven, in Iskandar Malaysia.
Chief Executive Officer and co-founder, Thomas C.Y. Ling, told Bernama the company was bullish of achieving the target, given the overwhelming response from potential buyers.
Green Haven, located in Permas Jaya, Johor Bahru, has a total 1,134 units from three residential towers -- 40-storey Erythrina, 43-storey Cattley and 46-storey Laurels.
"We had received 30 per cent take-up rate, or RM300 million, to date, with most of the buyers being local residents while the rest are from Singapore. We target by year-end, it will increase to at least 60 per cent," he said.
The 3.14-hectare project, launched in April 2014, is expected to be completed in the second quarter of 2017. It has a gross development value of RM1 billion.
He said Green Haven has a rainforest theme, with three quarters of the land used up for podium and facilities area with rainforest plants.
"It also incorporated personalised facilities such as a mini theatre, library, cafe, gourmet kitchen and an about 540-metre jogging track," he said.
Lim said there will also be a sky bridge on the 30th storey which also has an observation deck that offers breathtaking and panoramic view across the straits.
"This is our maiden project in Malaysia and prompted by stiff competition in property development, we would add value to our projects with the implementation of innovative development concepts for the purchasers' benefit to make it their home for a lifetime.
"We focus on niche markets in new real estate projects in the country to differentiate from other companies and offer a distinctive identity to buyers," he said.
The units are priced between RM495,580 and RM1.03 million based on the sizes.
It is within close proximity to Bandar Seri Alam, the 'City of Knowledge' with 10 minutes to the academic institutes such as Excelsior International School, Masterskill University College, Help University College and Malaysian Art School.